The motorcycle industry in India has grown rapidly in the country since the announcement of the process of liberalization in 1991 by the then finance minister Dr. Manmohan Singh, now Prime Minister of India.
Previously, there were only a handful of motorcycle models available in the country. Currently, India is the second largest producer of motorcycles in the world. It stands next only to China and Japan in terms of the number of motorcycles produced and the sales of motorcycles respectively. In the year 2005-2006, the annual production of motorcycles in India stood at around 7600801 units.
The trend of owning motorcycles is due to a variety of facts peculiar to India. One of the chief factors is poor public transport in many parts of India. Additionally, motorcycles offer a great deal of convenience and mobility for the Indian family.
Bajaj auto began trading in imported Vespa Scooters in 1948. Meanwhile Automobile Products of India (API) commenced production of scooters in the country in the early 50’s. Until 1958, API and Enfield were the only producers of motorcycles in India. However, Bajaj signed a technical collaboration in 1960 with Piaggio of Italy to produce Bajaj Scooters. This deal expired in 1971.
The condition of motorcycle manufacturers was no different. Until the mid 80’s, there were only three major motorcycle manufacturers in India namely Rajdoot, Escorts, and Enfield. The motorcycle market was opened to foreign manufacturers in the mid 80’s. The industry, which had seen a smooth ride before, faced fierce foreign competition.
Motorcycle companies like the Yamaha, Honda, and Kawasaki, set up shop in India in collaboration with various Indian motorcycle companies. Companies like Escorts, Rajdoot and faced immense competition from smaller 100cc Japanese technology motorcycles. Bikes manufactured by Hero Honda, the only company manufacturing four-stroke bikes at that time, gained massive popularity.
In the mid 80’s, Kinetic introduced a variomatic gearless scooter in collaboration with Honda. This scooter became instantly popular with the younger generation, especially people who found it difficult to use geared scooters. The introduction of scooterettes created another segment for people such as women and teenagers who could not get used to driving either motorcycles or gearless scooters. Many companies such as Kinetc, TVS, and Hero also started manufacturing mopeds that proved immensely popular with people who wanted a simple riding machine.
The change in the government’s policy owning to pollution control norms and
the Kyoto agreement saw the phasing out of two stroke two-wheelers from
production. Currently there are around 10 motorcycle manufacturers in the
country, they being Bajaj, Hero, Hero Honda, Honda, Indus, Kinetic, Royal
Enfield, Suzuki, TVS, and Yamaha.
The latest trend in the two-wheeler market is the introduction of electrically operated vehicles from a range of manufacturers such as Indus and Hero. These can be recharged from convenient household electrical points. The only disadvantage is speed, which is restricted to around 25 miles per hour.
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